In order to recruit non union members to unionize, the staff representatives should appeal by discussing the benefits of unionization and target this information toward the potential members. Findings in a research study by Mishel and Walters (2003) showed that workers in a union earned an estimated 20% more in wages compared to their non-union counterparts. The research also showed that workers who were members of a union had a higher chance of accessing better benefits, such as health coverage provided by their employers.
The staff representatives have an opportunity to initiate a campaign to actively seek to address employee issues through an ad hoc organization. This will serve as an example of what the union would offer if the members elect to unionize. The strategy would build the goodwill between the non-union members and the staff representatives, as the representatives will have clearly communicated their intentions both to management and the prospective members. The ad hoc organizations may also work to communicate complaints by the workers to the management (HR.com).
The staff representative should endeavor to communicate the union goals and objectives in a clear and concise manner. The information should also include the members’ roles and explain the reasons why an official organization posing a united front is necessary to fight for their rights (Heritage.org). This strategy helps in creating awareness among the non-union members about their rights as workers and the best channel to safeguard these rights.