What methods of embedding organizational culture are evident on the Coca-Cola company website?

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M.P. Ossa | College Teacher | (Level 1) Distinguished Educator

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The Coca-Cola company's methods of embedding organizational culture into its website are evident in the manner in which the values that guide the company's philosophy are extrapolated, explained, and put into perspective.

This is significant because it shows that the company wants to go above and beyond mere publicity and it wants to show the shareholders that Coca-Cola is not just a company of sellers: it is a long-standing, historically-known provider of quality products that also abides by principles of quality, diversity, environmental awareness, and social concern.

In not so many words, Coca-Cola wants to be "the whole package": a company that is not only approachable and friendly with its shareholders but also just as caring and reachable to the rest of the world.

The indicators that Coca-Cola lists as part of its "Winning Culture" are:

  • Live our Values
  • Focus on the Market
  • Work Smart
  • Act Like Owners
  • "Be" the Brand

Not only does Coca-Cola believe in these steps as part of a winning formula, but it assures the public that putting these practices into play as part of its organizational culture will bring their mission to live all the way until the year 2020. That is a powerful statement and indicative of a company that strongly believes in itself and what it has to offer.

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