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The message conveyed by this cartoon is that the idea of “green” branding of businesses has gone too far and no longer carries the same sort of impact it once did.
Today, so many people are concerned with the environment that many businesses try to represent themselves as being “green.” They want to have a reputation for being environmentally conscious. The cartoon here shows that (in the artist’s opinion) this branding has lost its meaning to some degree. The two women looking at the greengrocer’s window are so inured to these sorts of claims that they do not even know any more what the idea really means.
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