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The cartoon speaks to how the Dot- Com boom of the 1990s was so pervasive. In the cartoon, the main character speaks of renaming himself "e-rob.com" and "going public." When he concludes it with saying, "coulda been huge," it reflects much of the mentality behind the dot- com boom of the time period.
The traditional "brick and mortar" business models were being replaced by the more innovative and web- based dot- com business. The overhead was less because it was based off of the web. However, the oversaturation of the marketplace with dot- com businesses and the lack of a stable business model in such ventures helped to cause their downfall almost as quickly as they emerged. Many of the dot- com startups were not thoroughly vetted.
These quickly rising, but also equally brisk failures were founded on premises that could be seen in the cartoon. The simple renaming of an individual and "going public" is where the target of the cartoon seems to reside. Technology was a glittering lure. It was designed to provide enticement to something easy, something quick. There was little basis for something prolonged. Something like "e-rob.com" could actually be perceived as a dot-com venture in the mere hope of being "huge." The cartoon is satirizing how the lack of a business vision, lured by technology and a quick hope of "coulda been huge" helped to fuel both the rise and downfall of the dot- com business venture in the late 1990s.
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