What are the major problems faced by Coca-Cola in Pakistan?

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Many people in Pakistan are culturally and ideologically opposed to all things Western, which could be a significant barrier to entry for a quintessentially Western brand like Coca-Cola.

Another challenge for Coca-Cola in Pakistan is the dominance of their rival brand Pepsi. Until recently, Coca-Cola experienced challenges in their Pakistani bottling operations, which could have led to inferior experiences of the brand and its products. The company has now solved this problem, however, by buying out the local bottling...

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