The main idea of Schlosser's work is to increase awareness of food production and preparation in America. Schlosser argues that the consumerism and commercialism that have become intrinsic to American identity is one where there is a stark absence in questioning the intake of externally prepared food. What is put into our bodies is not being questioned or examined on social policy grounds or on individual health grounds. The lack of individual vigilance and government oversight is reflective of a culture that does not seem to care about how food is produced.
Schlosser seeks to raise awareness and open discussion about what we accept as common practice in fast food. Schlosser wants to suggest that there is a corporate agenda which benefits from a lack of vigilance and oversight. It benefits the fast food corporations when questions are not asked and submission is understood. Schlosser seeks to stop this trend by initiating a dialogue where the critical questions of what is being ingested and what steps were taken in the preparation and delivery of food are asked on both individual and social levels. This becomes his main argument that he illuminates in his work.