Rhetoric is the art of persuasion, and rhetorical devices are those that help to persuade an audience to adopt a certain point of view or to act in a certain way. Literary devices go beyond the literal and factual to add color and weight to a piece of writing.
Garrison's passionate desire is to persuade people to support the immediate abolition of slavery.
Garrison leans on the rhetorical devices of ethos and pathos to stir his readers to his cause, and on the literary devices of imagery, analogy, and repetition to support his arguments in a way that appeals to the emotions of his audience.
Ethos is appealing to character or credibility. Garrison brings credibility and positive associations to his desire to free the slaves by aligning these desires with the cherished principles of the nation's founding. For example, he alludes to the Revolutionary War, a time remembered by whites in the U.S. as one of heroic glory in which Americans sacrificed to win freedom. He writes that he will:
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