What literary device(s) is Orwell using in creating and using the name "Big Brother?"Thank you for answering the question!
The first literary device that comes to mind with the term Big Brother is alliteration. Alliteration is the repetition of initial sounds. Historically, alliteration has been used by advertisers and writers to make a name more appealing. It creates a sense of poetry. I am sure you can think of advertising phrases and even company names with the same sounds at the beginning of each word. Consider the slogan of my favorite car company, Jaguar: “Don't dream it. Drive it.” The repetition sticks in your head and your memory. You can see why the politicians in Orwell’s novel would want to make people feel warm and fuzzy when they think of Big Brother!