There are five different types of consumer products: convenience, shopping, speciality, emergency and unsought.
Convenience products are those which consumers tend to purchase everyday. Examples of these products are food and personal hygiene products.
Shopping products are those which consumers make after deliberate consideration and comparisons. Examples of these products are clothing and electronics.
Speciality products are those where the consumer makes a special effort (as...
(The entire section contains 216 words.)
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