This pricing objective is a good fit with industries or products that have already managed to gain a firm place in the market and are trying to build for the long term. When a particular company is new in a market, it might try to sacrifice profits for the sake of market share so that it can establish itself in the market. But this is untenable in the long term. In the long term it needs to take more profits so that it can survive. Therefore, a product that fits this strategy is one that is not just trying to break in to the market. Instead, it is somewhat established in the short term, but needs to become more profitable for long term viability.