The congruence model is a method that allows people to examine how a given company or organization functions, runs, and achieves its purported goals.
There appear to be four main components of the congruence model. Let’s look at those elements and apply them to the Coca-Cola company.
Work: the first part examines the work. It reviews what the company is supposed to do. With Coca-Cola, you could say that the work involves producing beverages, including Sprite, SmartWater, and, of course, Coca-Cola. Although, if you look at their website, Coca-Cola’s work also appears to involve social justice and community organizing.
This part of the congruence examines the people who comprise the company. These are the company’s employees—its workers. As Coca-Cola is a large, global company, it has thousands of employees. It has presidents, vice presidents, factory workers, and so on. All of these workers help expand the company’s reach and give more people the opportunity to consume their products.
As the name suggests, the structure examines how the company is built and organized. As the previous section points out, Coca-Cola appears to have what might be called a hierarchical structure that involves a chairman, a variety of vice presidents, a board of trustees, managers, factory workers, and so on.
You could claim that the current culture of Coca-Cola reflects the general trend of companies presenting themselves as engaged with social justice causes. You might want to look at how taking on purportedly progressive issues might increase the bottom lines of big brands like Coca-Cola.