Coca-Cola Company

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What is the congruence model of Coca-Cola company?

The congruence model of the Coca-Cola company breaks down the company into four main parts, including the work, the employees, the structure, and the culture. For the Coca-Cola company, the work is mostly about producing beverages. Their employees range from vice presidents to factory workers. Their structure reflects the hierarchy of employees. Their culture appears to reflect the general trend of corporations marketing themselves as actively involved in making the world a better place.

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The congruence model is a method that allows people to examine how a given company or organization functions, runs, and achieves its purported goals.

There appear to be four main components of the congruence model. Let’s look at those elements and apply them to the Coca-Cola company.

Work: the first part examines the work. It reviews what the company is supposed to do. With Coca-Cola, you could say that the work involves producing beverages, including Sprite, SmartWater, and, of course, Coca-Cola. Although, if you look at their website, Coca-Cola’s work also appears to involve social justice and community organizing.

People

This part of the congruence examines the people who comprise the company. These are the company’s employees—its workers. As Coca-Cola is a large, global company, it has thousands of employees. It has presidents, vice presidents, factory workers, and so on. All of these workers help expand the company’s reach and give more people the opportunity to consume their products.

Structure

As the name suggests, the structure examines how the company is built and organized. As the previous section points out, Coca-Cola appears to have what might be called a hierarchical structure that involves a chairman, a variety of vice presidents, a board of trustees, managers, factory workers, and so on.

Culture

You could claim that the current culture of Coca-Cola reflects the general trend of companies presenting themselves as engaged with social justice causes. You might want to look at how taking on purportedly progressive issues might increase the bottom lines of big brands like Coca-Cola.

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