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There are two major types of challenges faced by those trying to create a new political party:
- First, they have to find an issue or a set of issues that will keep party members together. The issue(s) must be important enough to attract many members but it must also be something that will not be divisive. This is not easy to find.
- Second, they must be able to pull people away from parties that already exist. This is very difficult because a party must often demonstrate it has a chance of winning before people will abandon their old party. This brings you to a "chicken and egg" problem. You need to attract people away from their current party in order to win, but it is hard to attract people away from their current party until you win.
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