The ideals Old Major establishes are put into words and hung on the barn wall for all to see (even though, for the most part, only the pigs can read--other animals learn to read a little). "No animals shall kill any other animal" is perhaps the most important ideal of Old Major, as is "All animals are equal." Old Major says, too, that older animals should be able to retire with dignity, and that the animals should be able to have ownership over the products of their labor rather than man own the food after the animals produce it; this will guarantee both freedom and wealth: "Only get rid of Man, and the produce of our labor would be our own. Almost over night we ould become rich and free."
The key to success after a rebellion is that the animals must not take on human habits. There should not be a quest for power, only equality. The animals should avoid clothes, beds, drinking, and smoking.