Just wanted to add a note re the changes in a pre-existing business. When a business that already exists in a small market, one limited to a single country or area, both in its supply sources and in its markets, makes the decision to expand to other nations, etc., it is called "globalization"--the executive decision to expand beyond its present limitations. For example, if an already existing small company selling skis to Colorado and Utah redidents decides to advertise and market in Europe because of global weather changes, the company would undergo all the problems and advantages that "globalization" entailed--new competition, new market profiles, new transportation problems, etc. Technically, a new company that always assumed world-wide marketing would not be considered going through "globalization." In other words, globalization is a business decision, not a pre-existing condition.