Funny... my wife grew up about 20 miles from Green Bay...

Now, I am not sure who you are asking the survey of.  Are you asking it about the town or area that you are thinking of moving into?

If so, I think you would need to know what the demographics of your core customers are and then try to find out what towns in the area are a good match.

I would think that the most likely demographic stats needed would be:

• Age -- do a certain age of ladies patronize your shops more than others?
• Ethnicity.  Same thing.
• Income.  Presumably you need to match the income levels of the towns with those of your customers.
• Education levels