Question

What are five general demographic questions that I could ask on a survey for the following scenario?The scenario is: Mollycoddle Hair and Spa, based in Antigo WI, is opening a new store further south in Green Bay. Mollycoddle is the only Hair and Spa place in the area and is quite successful, but looking to expand and maybe even franchise their business. Please give me five ideas for general demographic questions that I could use on my survey.

Accepted Answer

Funny... my wife grew up about 20 miles from Green Bay...
Now, I am not sure who you are asking the survey of.  Are you asking it about the town or area that you are thinking of moving into?
If so, I think you would need to know what the demographics of your core customers are and then try to find out what towns in the area are a good match.
I would think that the most likely demographic stats needed would be:
Age -- do a certain age of ladies patronize your shops more than others?
Ethnicity.  Same thing.
Income.  Presumably you need to match the income levels of the towns with those of your customers.
Education levels

Answer

Demography is primarily concerned with the characteristics of the population which make up a market. I includes study of factors like size and growth rate of population, age distribution of people, ethnic composition, educational levels, household patterns, regional characteristics of people, and the nature of population movements taking place.
In general, demographic data is best obtained from secondary sources which include population statistics available from government agencies and some private market research organization that collect and sell such information on regular basis.
The kind of demographic information that a company engaged in the business of operating hair and spa business in a locality and looking for expansion opportunity would center around finding regions that have high population of people with the kind of demographic profile that its customer are likely. The question would definitely depend on what these demographic characteristics are. But I believe the kind of information that will be relevant will include comparison of different regions or areas on the basis of
Total population and population density.
Income distribution
household and family pattern
Profession distribution.
Age distribution
Education distribution
Kind of lifestyles followed
Ethnic composition

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