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What is "fetishism of commodities" according to Marx?

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According to Karl Marx in Capital, when we participate in commodity fetishism, we focus so much on the end product that we tend to forget there was ever a human being involved in its production. Once the end product has been assigned a value and is put up for sale, the object itself becomes overly important and anticipated—to the point of fetishism.

In Capitalism, Marx is critical of commodity fetishism because he feels it is another way in which people in society become separated from one another. If the purchaser of a new product is solely focused on the new purchase (rather than on the production of the product), there is no opportunity whatsoever for social interaction of any kind. As Marx himself notes in Capital:

Capital becomes conscious of itself as a social power in which every capitalist participates proportionally in his share of the total social capital.

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According to Karl Marx's Capital, fetishism of commodities refers to the way people view products as having inherent value. Commodity fetishism abstracts the social relations of labor that result in the production of commodities; rather than understanding value as a function of the proletarian labor utilized to produce a commodity, people tend to view the commodity as inherently valuable due to economic relations. Rather than exchange between people, value is understood in the abstract as a relationship between nonliving objects- commodities and currency. This view is the result of how invisible the process of production can be in a capitalist society. The manufacture of products is not seen by the public, and access to product of the working class's labor is limited to institutions which sell products. Therefore, people can only understand commodities in the abstract, because they are unable to access the social relations of the process of production.

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