I think that what you are examining here is the branch of ethical study called deontology. Deontological ethics argues that individual actions have to adhere to prescribed rules and adherence to rules of conduct. This is where the assertion of "literal meaning" is present. For example, if lying is wrong based on a code of conduct, then it is wrong in all circumstances when it is placed. Context or contingency is not something that needs to be examined. This would mean, then, that one does not argue, "What if a person was in a situation where they had to lie?" Deontological ethics argues that if there is a code of conduct to be followed, then the ethical right thing to do is to uphold this code. A consequentialist theory of ethical conduct is where context and the results of one's actions are examined. In this setting, ethical action is dependent on context.