Ethics in Marketing Questions and Answers

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What are the ethical implications of product placements in the context of consumer perception?

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Product placement, which is an advertising method in which advertisers insert brands into non-advertising media (without the viewers knowing that they are being exposed to an advertisement), became an extensive marketing phenomenon following the release of the movie E.T. in 1982. In this particular movie, pieces of Hershey’s Reeses were conspicuously exhibited, triggering a 70% surge in the product’s sales in barely a month or so after the film’s release. Since then, mass media researchers, advertisers, and philosophers, among other concerned parties, have sought to explore product placement and the ethical concerns emanating from it. Going by the above-stated definition of product placement, the practice becomes a somewhat unethical practice, primarily because it appears to be more of a manipulation than a persuasion. To add more ammunition to this argument,...

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