What drastic actions do the pigs use to shatter the animals' complacency in Animal Farm?

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After the animals successfully drive Mr. Jones from the farm, they establish themselves as "brainworkers" and begin calling all of the shots while the other animals engage in hard labor. When Napoleon usurps power, he appoints the pigs to positions of authority and enforces longer working hours. In addition to...

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After the animals successfully drive Mr. Jones from the farm, they establish themselves as "brainworkers" and begin calling all of the shots while the other animals engage in hard labor. When Napoleon usurps power, he appoints the pigs to positions of authority and enforces longer working hours. In addition to making the other animals engage in arduous labor, he decreases their food rations while the pigs enjoy their fill of the best food on the farm. The pigs also have the privilege of sleeping inside the farmhouse on comfortable beds while the other animals sleep outside or in the barn. Younger pigs are also given the opportunity to earn an education while the other animals are forbidden from attending the farm's school. While the other animals endlessly labor and suffer from malnutrition and exhaustion, the pigs enjoy healthy, privileged lives and are treated like wealthy aristocrats.

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There are several examples of actions the pigs take to control the other animals.  Since you mention complacency, I am not sure what part of the book you are referring to.  The animals were complacent in the beginning until Jones stopped feeding them.  Then the animals broke into the store room and ate the food.  When the men attacked them, they fought back and the men ran off.  That was the first part of the revolution.

The pigs took advantage of propaganda and threats of violence to control the animals, I would argue that they wanted them to be complacent.  In other words, it was to the pigs' advantage when the animals fought off the men, but complaceny was the goal after the pigs were in power.  To control their subjects they used sneaky behavior such as scapegoating Snowball and changing the wording of the commandments, trading with the men and using more and more of men's trappings (hats, beds, books, alcohol and so on).  They also executed "traitors" who had done nothing wrong.

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There are a number of changes that the pigs make in George Orwell's novel, Animal Farm, to alter the original tranquility of the animal-run farm. The pigs order that rations be reduced in order to overcome the poor harvest. They demand that the working hours be increased each day, and weekends become work days as well. Napoleon surrounds himself with bloodthirsty dogs to maintain order. They undertake the difficult task of building the windmill proposed by Snowball. Finally, they sell Boxer to the glue factory rather than give him his hard-earned retirement.

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One of the first things that many revolutionaries do is place the seed of unhappiness in the minds of the "people."  In "Animal Farm" this is achieved through the character of the Old Major who is thought to represent the thinking of Marx/Engles.  He points out to the animals how miserable their condition is under Jones, and how happy they will be when they control their own destiny.  To solidify their revolutionary dreams, he teaches them a song, "Beasts of England," which becomes a mantra for them.  (It's interesting that this is one of the things that Napoleon dismisses when he solidifies his power.)

Shortly after his speech, the Old Major dies.  Who knows what the revolution would have looked like if he had lived; sadly, he does not, and the revolution and its ideals fall into the hands of the "practical" politician --- Napoleon (and Snowball for a while). The first thing they do is create the code of "Animalism."  Much like the song, this gives the animals something to unify them as they develop the new and perfect world imagined by the Old Major.

None of this is particuarly "drastic" on the face of it; it is much more subtle, and that might be why it is so effective.

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