Kirby's primary argument is that Deliverance was intended to drive home the Southern stereotype in a way that would embed it in the minds of the viewers. Kirby makes the point that the film/ book itself could "have been set in the West or Canada." There is nothing specific to its Southern setting other than the stereotypical depiction of Southerners in "clichés of racists, graceful landed gentry, poverty, homespun rural values, stock-car racers and moonshiners." Kirby makes the point that the film/ book sought to create the image of "diabolical hillbillies" as an embedded part of Southern Culture. Such rendering is what Kirby believes is part of a larger narrative about the South, one in which the reality of what is tends to be obscured for what others think should be. Kirby's notion of the South as a "media colony" whereby it is seen as another world primarily constructed "for others' enjoyment" is where he feels the book/film contributed greatly to how the South is viewed. In this way, Kirby believes that the exact contribution of the book/ film is to generate this notion of the "media colony" of the South in vivid and visceral detail.