After watching Jean Kilbourne's Killing Us Softly video what do you think about the impact of advertising on society, women, and men?

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pohnpei397 eNotes educator| Certified Educator

Earlier today, you were asking about gender identity.  Kilbourne's work tells us something about the impact of advertising on our gender identity.  She shows us how advertising gives women a sense of inferiority about their gender and their bodies and how it teaches our whole society to be sexualized and to objectify women.

From Kilbourne's video, I get the idea that advertising makes men and women both objectify women.  It influences women to connect their self-worth to what their bodies look like.  It encourages men to think of women as objects who are fair game for various kinds of exploitation.  This makes our society as a whole more misogynistic.  It also makes us more obsessed with sexuality, leading to things like sexual abuse.

In these ways, advertising seems to have a very negative impact on our society and on people of both sexes.