Since this is a hypothetical question, it becomes logical and fair to argue that more detail is needed in order to make a responsible decision. I cannot see a reasonable answer offered with the lack of detail present. For example, what is the financial state of the company? What does the company do in order to understand the need for technology? What is the "the new technologies" being considered? How are the competitors of the company appropriating technology? Is the company local or global? What is the mission statement of the company and how does technology fit into this? Would this be the first foray into technology, or is this simply an upgrade? These are just a few of the questions generated from this topic.
Technology integration into any business is important. Yet, like everything else, it is an expenditure that has to be integrated itself into other elements present in the business' scope and understanding. Without this frame of reference present, technology integration cannot effectively contribute to the success of the company.