What is digital marketing?
The definition of marketing comprises the set of definitions of all activities being performed in order to buy or sell a product. The definition of digital marketing moves all these activities in the digital environment and the following new classifications of marketing activities performed in digital environment is helpful and it shows what is the importance and impact of the new forms of digital media over marketing strategies:
- optimization of search engines is an activity that increases the ranking of an website in seach engine results
- conducting controlled experiments on line is an activity that helps the companies to know better the consumers behaviours through comparative tests
- social network marketing is an activity that promotes the products through social network websites
- web analytics is an activity that collects data through websites and helps in improvement of the product design and distribution