What is the difference between the concept of marketing and the marketing concept?

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thetall eNotes educator| Certified Educator

The concept of marketing comprises of 5 concepts, which include the following:

  • The Production Concept
  • The Selling Concept
  • The Marketing Concept
  • The Product Concept
  • The Societal Marketing Concept

The production concept asserts that consumers demonstrate their preference for products that are cheap and available. Thus, manufacturers, suppliers, and retailers ensure that the products are affordable and available to satisfy the interests of the consumer.

The selling concept avers that there is a need for aggressive promotion and selling efforts to ensure the company sells its items since consumers are predisposed to purchase resistance.

The marketing concept asserts that the company should be tasked with satisfying the needs of the consumer and meeting the goal of the company by being more effective and efficient than its competitors.

The product concept avers that consumers will prefer products of a higher quality that provide enhanced performance.

The societal marketing concept is similar to the marketing concept and additionally, focuses on ensuring that all marketing activities are carried out in a manner that protects and preserves the customers’ well-being and that of the community at large.

Thus, the marketing concept is an aspect of the larger body of the concept of marketing.

jraineharrison eNotes educator| Certified Educator

There are five different concepts of marketing, and one of those is the marketing concept.  The other four concepts of marketing include the production concept, the product concept, the selling concept, and the social marketing concept. 

The marketing concept focuses on a firm evaluating the needs of the market, or consumers, and meeting consumers needs better than the competition. The production concept is based on putting goods and services into the market in large quantities and are relatively inexpensive.  This concept may apply to some superstores, like Wal-Mart. The product concept is that consumers will want a good or service for its quality, name, innovation or reputation. A good example of the product concept in the market is the iPod.

The selling concept is the idea that consumers will want only those products that are heavily sold to them. For example, a door to door vacuum cleaner salesman is following the selling concept. The social marketing concept focuses on the health and well-being of the individual. The social marketing concept attempts to change beliefs and behaviors of consumers to interest them in new goods and services, and may also simultaneously try to convince consumers other goods and services are undesirable. An example of social marketing is drinking sugar-free drinks versus sugary drinks.