Strategic plans, tactical plans, and operational plans all work together to move an organization forward. The difference between them lies in the level of specificity and the level of management which deals with them.
To provide specific examples for the purposes of this question, I will consider the question from the point of view of an advertising agency.
Strategic planning affects the whole company and is the responsibility of top management. Strategic plans are broad and general and deal with the mission of the company, as well as its future goals. So, for an advertising agency, a strategic plan could be something like this: To gain new clients by providing innovative service, having state-of-the-art technology at our disposal and staying on the cutting edge of the industry.
Tactical planning relates to mid-level management and offers specific actions as ways of working towards the strategic plan. These plans are less general than strategic plans, but still do not include vast amounts...
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