One social standard that is significant to Edna's personal awakening is the place of women. Her husband comments that she should be home with her children. That is what society expects from her. Part of Edna's psychological revelation is that spending time working on herself might be more important that spending time with her children. Women are also supposed to be practical and pragmatic. Edna's tendency toward art and painting also lead to her psychological development.
The societal customs and beliefs in "the awakening" do not concord with Edna's psychological development. Edna is not the perfect wife, she doesn't do her duties as a wife and she's just doing the exact opposite of what the society expects her to do. She starts to awaken herself and starts realizing that she doesn't have to do what societt demands.