Cross-cultural communication, in simplest terms, includes an understanding (or study) of how people from different cultures communicate, the differences in communication practices and cues, beliefs and customs, etc. In the rapidly globalizing economic environment, businesses are looking at hiring and doing business with people from different cultural backgrounds. Conflicts and other issues arise due to a lack of understanding of how people from different cultures communicate, what are the do's and don'ts in a particular culture, etc. For example, in a number of cultures (and countries), women are accorded somewhat inferior status to men, while in other they have equal standing. A sensitization process or primer is thus, necessary for employees interacting from one of these cultures to the other. Many businesses provide their employees with specific training on cross-cultural communication practices when posting them on projects requiring interaction with people from different cultures.
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