What context is used with the Communication Accomodations theory?

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Karen P.L. Hardison | College Teacher | eNotes Employee

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Giles' Communication Accomodation theory has been studied and researched in many and varied contexts, as he challenged researchers to do. The contexts used to study and/or prove the theory are, for instance, telephone conversations, formal interviews, opinion polls, conversations between members of different ethnic groups, conversations between children generally and between multi-cultural groups of children, conversations between employees and employers, among other contexts.

The use of convergence and divergence in communication accommodation has been strongly supported within all contexts and elements: the similarity-attraction theory element (attraction is stronger where similarity is stronger); the social exchange theory element (it is assumed that there are shared social and cultural assumptions about communication); the causal attribution theory element (motives behind communications are evaluated); the Tajfel theory of intergroup distinctiveness element (varying groups compare themselves to each other in communication to solidify prestige or, conversely, to rigidify "otherness").

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