What consumeristic values are present in "Brave New World"?
In our society, the idea of what makes a person happy, or how do you live a satisfying life always comes down to what possessions one has. This book makes a statement about our materialistic nature and how our value as successful individuals is measured by what we own. If a futuristic society is depicted in this story, consider that we already have a mind bending machine that tells us what to buy, how to look, what is in what is out. It is known as advertising and it comes at us from the internet, radio, tv, billboards. We are constantly assualted by messages that instruct or brainwash us, if you like, into believing that we won't be truly happy, accepted or fulfilled in life unless we have a big house, fancy car. And, it would not hurt if you were super thin, and constantly pursuing perfection according to the rules defined by consumerism. Basically what we buy does not only inform our psyche, it fills the pockets of those who sell. And it is those forces who convince us that we cannot do without their product.
The future is here!
In Huxley's Brave New World, society is conditioned to be the perfect consumer. Individuals are trained from birth to regularly buy new clothes and to participate in all kinds of mindless activities during their off time. This way, the controllers can ensure that people are too busy to think of anything worth thinking. Huxley is satirizing (and criticizing) society’s superficiality and consumerist ways. Society was then, and is still now, becoming more superficial and material in their thinking. The author wanted to point this out through his satire.