There are many characteristics of such a society. We will look at two here.
First, capitalist societies tend to have more freedom than non-capitalist societies. Capitalism promotes the idea of rule of law and of a certain "anything goes" spirit. Capitalism involves constant change, breaking down traditions and social barriers.
Second, capitalist societies involve competition that can be very intense. Such societies often have less social cohesion than other societies because of the competitive attitude that capitalism requires.
These characteristics make capitalist societies ones in which people can do (relatively speaking) whatever they want, but this freedom comes at the cost of losing social cohesion and personal economic security.