What would be considered a cash cow or star for St. Jude's Children's Hospital?

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jraineharrison eNotes educator| Certified Educator

St. Jude's is a children's hospital with national recognition.  St. Jude's first opened its doors in 1962. Since that time, the hospital has become synonymous with quality pediatric care. St. Jude's Children's Hospital offers a full array of services to pediatric patients and their families. St. Jude's main campus is in Memphis, TN. However, the hospital also has several outlying satellite clinics in Johnson City, TN, Charlotte, NC, Huntsville, AL, Shreveport, LA, Baton Rouge, LA, Springfield, MO, and Peoria, IL. The best option for a large increase in operating revenue for St. Jude's Children Hospital at this time is to build a satellite hospital within their current market area. 

The best location for satellite hospital at this time would be in the Charlotte, North Carolina, area. A St. Jude affiliate clinic is currently available at Novant Health Hemby Children's Hospital. This creates a great avenue for cooperative competition in the market as St. Jude's attempts to grow its patient base in the region. 

Charlotte is also an ideal location because St. Jude's would be able to make a stronger presence in the eastern part of the United States. Baltimore, Pittsburgh, Atlanta, Washington, D.C., Durham, and Cincinnati would all be within a day's drive. 

Another reason to choose the Charlotte, North Carolina area is that North Carolina does not have certificate of need. St. Jude's would not need to meet bed requirements set forth by the state and could expand when and as needed.