What is the comparison of the rural and urban family?
First, consider what you know about the city and the country. What are the differences in lifestyles, needs, jobs, work, family values, etc. from your own personal experience?
Consider that the urban family most likely lives in an apartment or a home without much of a yard. They are used to concrete more than green grass and trees. They have the convenience of public transportation, shopping, and close community. They buy everything they need. That having been said, living in close quarters with others doesn't necessarily give a sense of community and belonging. In very large cities, people often do not make eye contact with those they pass on the street. Crime is usually higher and people more cautious in cities.
In the country or rural areas, people have more space. They may live in a planned neighborhood with or without large yards. Many live on farms or can go to a farmer's market where they grow or purchase their produce. Many who live on farms come home from school or work to chores on the farm as well--tending to gardens, feeding and grooming animals, etc. People in the country typically have more experience in the wilderness and thus, greater survival skills for the outdoors.
Of course, this is just a cursory glance at the differences. There are many advantages and disadvantages of living in both locations.