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The major point that Franklin is trying to make in this piece is that the United States is a country in which people are all fairly equal. It is an egalitarian country both in attitudes and in economics. His vision of the United States, then, is that it is a country where everyone is equal to one another.
Franklin starts out by talking about economics. He says that people from Europe think that they could just come over to American and become rich. But Franklin says that is not likely to happen. He says that there are few poor people but also that there are few very rich people. In his words, while it is true that there are, in the United States
few People so miserable as the Poor of Europe, there are also very few that in Europe would be called rich; it is rather a general happy Mediocrity that prevails.
Franklin goes on to say that there is no point in leaving Europe if you think that your birth matters. He says that the US is not a place for aristocracy. As he says, it is a very bad idea for a person to come to the US
who has no other Quality to recommend him but his Birth. In Europe it has indeed its Value; but it is a Commodity that cannot be carried to a worse Market than that of America…
Franklin sees the United States, then, as a land of opportunity where anyone can become something if they are willing to work hard. He sees it as a land where no one is better than anyone else, but anyone can get ahead. As he says, the kind of people who should come to America are
Persons of moderate Fortunes and Capitals, who, having a Number of Children to provide for, are desirous of bringing them up to Industry, and to secure Estates for their Posterity…
If these people come to America, they will find opportunities that are not available to them in Europe.
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