There are two main ways in which marketing can help a business. First, marketing can help to increase demand for the firm’s products. If a firm markets its products well, more people want to buy them. This is, of course, good for the firm. Second, marketing can help to make the demand for the firm’s products less elastic. If a business markets its products well, people will come to think that those products are superior to other competing products. This will mean that they will be more likely to buy the firm’s products even if their price goes up. By increasing demand for a company’s products and making it less elastic, marketing helps businesses.