What associations do the mention of Diana's name arouse in the jeweler?
Ah, a subtle question. First and most simply, we're told that the jeweler loves Diana. Therefore, the first association is that of love. After that, though, hearing her...
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She, with the beautiful exterior self, holds a strong dominance over him and this perfect quality captivates him as he say in a metaphorical flourish about the queen lavishing beauty and "goddess" look. He had already fallen in love with her and that "grand entrance" of hers gave light to his golden future and he knows he won't be despised by his low and humble beings and somebody do care for him. It brings a bright spark to his empty life and make him come out from his inner demons.