What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

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"Push" and "pull" marketing strategies are similar in that they are both methods for getting a product in front of a consumer. They differ in directional approach: push marketing means that the firm works to "push" the product toward the consumer, and pull marketing means the firm works to draw...

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"Push" and "pull" marketing strategies are similar in that they are both methods for getting a product in front of a consumer. They differ in directional approach: push marketing means that the firm works to "push" the product toward the consumer, and pull marketing means the firm works to draw or "pull" the consumer toward the product.

An organization might rely on push marketing if they're looking to capitalize on a specifically advantageous window of time. Many retail businesses, for example, use push marketing campaigns to drive sales during the holidays. The companies know that many people are shopping for gifts at that time, which means that the market is fertile for suggestion—in this circumstance, seeing an ad for something that looks tempting is often enough to encourage a purchase.

If an organization is selling an object or service based on a niche need, pull marketing might be more appropriate. Unlike in the aforementioned retail business, a locksmith is something a consumer doesn't hire unless they explicitly need one. This means that a locksmith would be much better served by pull marketing techniques, like search-engine optimization or paid directory listings, that help the customer find their way to the business when appropriate.

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