In Feminist Theory: From Margin to Center, bell hooks makes the case for intersectional feminism. Her principal argument is that the second-wave feminist thinkers of the 1960s focused their concern on educated, relatively affluent white women. This meant that second-wave feminism addressed a correspondingly narrow range of issues relevant to these privileged women. For instance, a feminist of this type would see the provision of childcare for a female executive who wished to pursue her career as an important issue but would not think about the marginalized woman who was providing the childcare.
According to hooks, the structures of white supremacist capitalist patriarchy make it relatively easy for some women to attain positions of leadership in the media, as in other areas. These women will probably be highly visible and are more likely to include on-screen talent or high-profile columnists than senior executives and editors, since women in these positions signal the organization's commitment to diversity. However, these women are unlikely to challenge the system that promoted them and merely provide a way for patriarchal systems to disguise their true nature. In the long run, it would be better for media organizations to make their sexist agenda clear, since it would then be obvious that the existing structure needs to be destroyed for marginalized groups to move to the center and flourish.