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What are ten negative effects of gender on a family buying decision?

There are multiple ways gender can affect family buying decisions. Women are more likely to be impulse shoppers than men, making them spend more money on retail items than men. Men are more likely to exhibit hoarding behaviors than women. Men are less likely to "shop around" for a specific product than women, even if it means missing out on purchasing an item at a reduced price.

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Kasey Baumann eNotes educator | Certified Educator

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Women and men tend to make purchasing decisions differently due to their social and cognitive variations. Statistics show that women experience joy and happiness while shopping, often viewing it as a social event. Men view shopping as labor and tend to enjoy it less. These factors significantly impact consumer behavior and differences in shopping habits between women and men. Let's take a look at some of the negative impacts that gender can have on consumer habits. These consumer habits can be applied to all types of purchasing decisions, including family purchasing decisions.

Due to the fact that women are hedonic shoppers, they are more likely to shop in group and find sales and...

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