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Marketing mix is related to the four P’s of marketing, namely product, price, promotion and place. All these elements come together to serve or cater to the target market (which is the consumer or end user). An effective marketing mix should be able to efficiently bring all these elements together to ensure maximum buy in from the desired end users. An example of a marketing mix that comes with a high price but also provides good value is that of Apple Inc. Apples products are generally high priced compared to their competition but so is the perceived value of their merchandise. They also source the highest quality and have an efficient logistics and retail network that ensures maximum customer satisfaction.
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