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What is's competitive advantage? (expected to write quite a bit)

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starTop subjects are Literature, Math, and Business was started in 1999 and is one of the top e-commerce firms that offer consumer-to-consumer, business-to-consumer, and business-to-business goods and services through their website. They offer products in a diverse range of categories that include consumer electronics, machinery, agriculture, textiles, health, and beauty. The company has over 10,000 employees. Some of its top competitors are Amazon (over 300,000 employees), Flipkart (over 10,000 employees) and Walmart (over one million employees).

Alibaba’s competitive advantages include the following:


Alibaba is headquartered in Hangzhou, Zhejiang Province, China. Note that China is the world’s largest internet market, hence Alibaba has a large pool of domestic customers into which it can tap.

Economies of scope

Alibaba has many divisions that concentrate on specific functions. For instance, its Taobao Marketplace arm works like eBay and allows product listings from small-scale buyers and sellers. It operates as a...

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