The logo of the Adidas company, if seen from the correct angle, represents that of a mountain. The ascendancy of such a height becomes progressively greater in difficulty (the increasing length of the stripes) until the summit, representing the apex of individual achievement. Presumably, these summits for athletes and those engaged in athletic contests can be reached with the greatness of human endeavor, supported by the use of the Adidas shoe. With such support, the thinking goes, all challenge and obstacles can be overcome with the strength of individuality. The logo itself has undergone some changes over time. In the 1970's, the logo was a trefoil logo, a flower like shape with the varying lines at its base. The company went back to the image of the three lines in the mid 1990's.
Adidas logo holds an influential position imposing an impression of sophistication and durability through its simple yet impressive design.
Shape of Adidas logo:
Adidas logo comprises of three parallel lines symbolizing the outstanding athletic performance reaching out the goals excellence the challenges to come. It portrays the strong picture of the Adidas corporate well being.
Color of the Adidas logo:
Black color of the Adidas logo comes as an inspirational motif to the youth importantly involved in sports an athletic activities, reviving their spirits and bringing upon a striking youth culture.
Font of the Adidas logo:
Like the design itself, the font of the Adidas logo remains simple nevertheless catchy and prominent with its plain style. As it is said “The simpler, the better”, Adidas continues to follow the ritual by maintaining the simple yet innovative design.
Despite the changes it has gone through, Adidas logo still remains to be design known for motivating all groups of young. So far, it has achieved nearly all the goals the founder had dreamt of, but carries on towards its road of triumph.