What actions could be recommended that Walt Disney Company’s management might take to improve the company and increase shareholder value? Recommended actions should be supported by convincing, analysis-based argument.

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Fundamentally, there are four ways that a company can increase shareholder value. The first action to consider is to increase pricing. You may also increase shareholder value by increasing sales. Decreasing costs is another factor to consider. A fourth way to increase shareholder value would be increasing fixed cost utilization,...

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Fundamentally, there are four ways that a company can increase shareholder value. The first action to consider is to increase pricing. You may also increase shareholder value by increasing sales. Decreasing costs is another factor to consider. A fourth way to increase shareholder value would be increasing fixed cost utilization, which requires a company to look at ways to use resources differently to decrease costs and/or increase sales.

As with any company with multiple revenue sources, you probably want to look at the Walt Disney Company’s greatest revenue source. Currently, the largest percentage of the company’s profits come from its media resources, specifically television. Therefore, you should consider changes that could be made in Disney’s media holdings using the above four components to increase shareholder value as a guide. This would give the changes the most leverage in impacting the company's profits and value.

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Keeping up to date with the latest and greatest that technology has to offer is a big component of what needs to be done in order to keep The Walt Disney Company's products relevant to the children of today. It is quite obvious that what worked for the children of the 1920s won't necessarily work for the children of 2019 and beyond.

Another aspect of the situation that you could look at in answering this question is to consider how society has changed and how the world has become a global village. The Walt Disney Company would do well to continue to introduce characters and products that are representative of different race groups, nationalities, and lifestyles.

A third aspect that I would discuss is the way The Walt Disney Company advertises itself and its offering. As the marketing mix changes more and more to digital modes of communication, the company needs to keep itself on the cutting edge when it comes to marketing and advertising.

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The Walt Disney Company was founded on  October 16, 1923, and has managed to thrive for over ninety years by producing family entertainment, focusing mainly on films and theme parks. To improve the company and shareholder value, it needs to focus on increasing profit and minimizing risk in a shifting business environment. 

First, as it is in the entertainment industry, its fortunes depend on anticipating shifts in public taste, something that is inherently risky and unpredictable. As with most entertainment companies, much of Disney's revenue can be generated by a small number of blockbusters, but it is impossible to predict in advance what will become a blockbuster. Thus it is important for Disney to maintain a diverse portfolio of entertainment products, both through internal developments and acquisitions.

Changing technology is disrupting the entertainment industry. While releases of films in movie theaters still can generate revenue, people increasingly obtain entertainment on a wide range of platforms including home entertainment systems, video games, mobile entertainment, and most recently virtual reality platforms, as well as traveling to theme parks. Disney needs to cater to all of these platforms either in-house, by acquisitions, or by strategic partnerships. 

Globalization is a major factor in Disney's profits, with new markets such as China, South America, and Africa contributing an increasing proportion of its revenue. Thus Disney must increasingly respond to global tastes either by trying to create works of global appeal or by creating products with specific regional appeals.

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