I actually don't think that the converse web site is effective. It is interesting and attention grabbing. But the purpose of the website is to sell sneakers. I don't think it is doing that as well as it could. As mentioned before the moving pictures are clumsy and make it hard to see what is really available. I think the purposeful messiness is meant to appeal to a certain target audience but the reality is, I don't think that it is selling sneakers. I think all the bells and whistles could be very interesting and attractive to the target audience, they might spend some time diving through what is one the site, however I don't think any of the interactive features are making it more likely that someone will buy a pair of Chucks.