I think it's a superb website built well fit for its purpose and audience. Converse produced shoes that became especially popular among skateboarders, basketball players and other young people who wanted comfortable but still affordable and fashionable shoes. The website is so creative and whimsical with its designs which mainly targets a specific age group. Even if the shoes werent' all for any specific purpose but for easily wearable fashion item I think the unique design could appeal to a wide range of people. I especially like the feature that allows you to design your own converse and actually get them made, although I think the price is a bit too high. Over all I think the website is quite successful in what it meant to create.
I actually don't think that the converse web site is effective. It is interesting and attention grabbing. But the purpose of the website is to sell sneakers. I don't think it is doing that as well as it could. As mentioned before the moving pictures are clumsy and make it hard to see what is really available. I think the purposeful messiness is meant to appeal to a certain target audience but the reality is, I don't think that it is selling sneakers. I think all the bells and whistles could be very interesting and attractive to the target audience, they might spend some time diving through what is one the site, however I don't think any of the interactive features are making it more likely that someone will buy a pair of Chucks.
I prefer my websites to be functional as well. I would go to converse.com to buy shoes. I do not need the bells and whistles. I prefer minimalism on websites, though I don't know if I'm representative of the target group they're after, either.
I think the website grabs your attention, but the interactivity of it is jumpy and clumsy. I would say it is effective at gaining attention, but I don't like the functionality of it as well as other websites.
I suppose that this site probably works pretty well for the people it is aimed at. I doubt that it's aimed at me as a person over 40 years old. However, the way that the pictures move around and pop out at you seems like it is likely to attract attention. So do the bright colors on the shoes. But again, I'm surely not part of the target audience.
I think that http://www.converse.com/ effectively captures the vibe of the shoes. The most important features of a web site are audience and ease of use. A web site should be both informative and interactive, but should also appeal to your target audience.