Are we driven by our need to individuate as Carl Jung believed?
As with every other social theory, there is no black and white answer to any question regarding philosophy and theory. Individual responses to specific situations are the product of both nature and nurture.
However, it is noticeable that in modern society there is a growing trend for individuation that comes as a result of technological advances and social changes. These have allowed us to create our own worlds, express ourselves, create more and basically become the unique persons we want to become.
Think about it: Back in the day when cyberspace, blogs, and "make yourselves" were non-existent, the lack of choice made us pretty much quite faddish. Imagine now, in the 21st century with a myriad of chances to make our lives exactly how we want it (from online diet plans to looking for your ancestry, to creating blogs, to everything) it is much easier to individuate than to follow.
I think that Jung would argue that in fields such as learning and education, human beings are driven by the need to individuate. Jung was passionate about this in terms of how individuals learn. He argued that the individual psychological experience that is triggered when learning helps to individuate content, whether it is chosen or not. In the end, individuals have to self- differentiate their own experience of learning and understanding in accordance to their own psychology. Once learners understand this, the manner in which they absorb and demonstrate comprehension is directly impacted by their own psychological experience. It is within this realm where the need to individuate emerges.