The first place where people begin to acquire values is in their home. They do this in two ways. First, their parents and extended family may give overt moral instruction, telling them that, for example, stealing and bullying are bad. Another way people acquire moral values in the home is by observing and emulating the ways in which their parents behave.
Next, people may acquire moral through education. This might include discussions of academic honesty or mandated training about bullying or other important issues.
People often acquire moral values through their peer group. This is done mainly by observation and imitation. People who do not follow the accepted values of their peer groups may find themselves socially excluded.
Finally, people may acquire social values through media and entertainment, absorbing the notion of good and bad ways of acting on the basis of how heroes and villains in books, movies, or video games behave.