Watch the commercial (70) The 2020 New York Life Super Bowl Commercial That Proves All You Need Is Love - YouTube. Does it show ethos, pathos, or logos (it could contain more than one)? Explain which form of persuasion is in the commercial and why.

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The 2020 New York Life Super Bowl commercial actually shows ethos, pathos, and logos as it explains the different kinds of love and presents them in action. Let's look at these forms of persuasion and discuss how they appear in the commercial.

Ethos is an appeal to morality. It encourages...

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The 2020 New York Life Super Bowl commercial actually shows ethos, pathos, and logos as it explains the different kinds of love and presents them in action. Let's look at these forms of persuasion and discuss how they appear in the commercial.

Ethos is an appeal to morality. It encourages right moral behavior. In the case of this commercial, you should look for people helping each other and think about how that shows morality in action and makes it look attractive.

Pathos is an appeal to emotion. It draws people in through their feelings, touching their hearts in a way that makes them want to act. Think about how many scenes in this commercial are geared toward your emotions. You might identify the touching depictions of someone helping a weak loved one or caring for a child.

Finally, logos is an appeal to reason. It is designed to speak to people's intellects. The Greek words in this commercial may be considered such an appeal, for we learn something through this presentation, and we come away with an idea that love may be more complex than we think.

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