I want to write a product strategy about HDR photography. Any suggestions?
Our target markets are Art Galleries, Exhibitions and Magazines, because we specialize in this form of professional photography.
This is a good question. When it comes to business, it is really about two things. First, there is the question of money. No matter how good something is, if the price is not right, then you will not succeed in getting people to buy into it. Second, there is the issue of how a product will benefit those who use the product. In this case, how does HDR photography help galleries, exhibitions and magazine?
Based on these two points, you should also realize that galleries, and magazines are also businesses. So, one promising angle might be to persuade them that the public wants HDR photography and by employing this new technology, they will be profitable.
In light of all of these points, you might want to include the following in your presentation: what HDR is, how it can help, how you can provide this service at a reasonable price.