I want to write an essay on "Advertising: Information or Manipulation" and I need some tips to help me write them. It's an opinion piece. Thank you!I want to write an essay on "Advertising:...
I want to write an essay on "Advertising: Information or Manipulation" and I need some tips to help me write them. It's an opinion piece. Thank you!
The best way to write an essay like this is to take one or more advertisements and try to analyze them. This will be much more simple than trying to talk about all advertising as a whole.
Look in magazines or newspapers or perhaps look at TV ads (though you would have to describe these in your paper, which is less effective than being able to attach an actual ad to your essay). Once you have found ads that work for you, look at them carefully. How much information are they giving you? Is there anything about the quality of the product? Anything about its price or what makes it a good product? What images is the ad using to try to persuade you or manipulate you?
When looking at that question, be sure to think about the use of sexuality and of wealth. In other words, is the ad trying to tell you you'll be more desireable or will look richer and more cultured if you use it?
If you do this, your essay should be easier to structure and to write.
One of the things you'll want to look into are they types of propaganda being used in advertisements. Look at the use of subliminal messages in both print, radio and television media. The use of images need to be considered. For example a bottled water brand was marketing specifically to the healthy benefits offered to women, and the water bottle was a perfect hour-glass shape. Music is used in both radio and television advertising to catch our attention and appeal to our emotions. It might also be interesting to look at how these techniques have changed or been increased over time.
I think that because it is an opinion it makes it a bit easier to write about. I agree with answer #4 in that you should consider how advertising has had a personal impact upon you. Also, if you are looking to do a bit of "research" I highly recommend watching a few episodes of AMC's Mad Men to get a look at what advertising looks like from the inside.