"Translating need into requirements"
"Translating need into requirements" is one of the important technique used in customer satisfaction. Discuss the role of this technique in continous quality improvement management by studing a private sector organization?
Businesses that exist to sell products are constantly striving to understand the desires of the potential market for their products. The people in that market play an important role in the shaping of the products that are manufactured and sold through their decisions to buy or not buy. "Translating need into requirement" refers to this evaluation process.
If customers need products that meet certain criteria, they will base purchase decisions on finding items that meet those criteria. Once manufacturers identify the needs that customers are using when making those decisions, production of goods will be modified to make fulfilling those needs a requirement for the finished product.
Continuous improvement refers specifically to the refining of the manufacturing process so as to allow for "finding and eliminating waste in machinery, labor, materials and production methods." In the process of using a continuous improvement philosophy, one of the goals would be finding more efficient means of insuring that the finished product has the requirements defined by customer need.
Many Japanese companies will provide examples of this philosophy in practice.