Marketing Research Questions and Answers

Marketing Research

When advertising on Facebook, advertisers have access to a massive amount of data that they can use to precisely target their ads. A user's Facebook can be viewed as a massive database they create...

Latest answer posted September 3, 2019, 5:35 pm (UTC)

3 educator answers

Marketing Research

Traditional movie distribution channels offer distributors an opportunity to make higher revenues as compared to electronic distribution which is easily accessible to the film maker. For example,...

Latest answer posted August 11, 2015, 8:04 am (UTC)

2 educator answers

Marketing Research

Branding is a way of differentiating among products and services. Thus any brand by its nature appears to deliver unique value to customers. Of course, this appearance is often not a reality, or...

Latest answer posted December 6, 2012, 12:02 am (UTC)

1 educator answer

Marketing Research

Most marketers know that in the very crowded markets that typify retailing today, slick advertisements put out by ad agencies are not usually the best way to drive sales. Word of mouth endorsement...

Latest answer posted June 19, 2020, 1:13 pm (UTC)

1 educator answer

Marketing Research

The main problem confronting a “marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans” is the fact that no marketing executive is going...

Latest answer posted February 24, 2015, 9:44 pm (UTC)

1 educator answer

Marketing Research

Brand personality is the composite of human traits and characteristics that define a commercial brand name. There are five main types of brand personalities: excitement sincerity, sophistication...

Latest answer posted November 18, 2012, 3:53 pm (UTC)

1 educator answer

Marketing Research

While macroanalysis of tourism looks at tourists as an aggregate, microanalysis examines the motivations of individual tourists. Several factors tend to influence why an individual tourist will go...

Latest answer posted September 21, 2015, 6:19 pm (UTC)

1 educator answer